Gum rework delivering in style

Wrigley’s recent overhaul of the gum and sugar category has been a more or less instant hit in the store with gum sales up by over 15% and sugar up 60% in a month.

by Antony Begley

Staying on top of the gum and sugar category is an absolute must for all local retailers and Woodlands Local is no different. That’s why we are working with gum supremos Wrigley to fine tune our gum, mints and other sugar confectionery sales in the store.

The detail of the project was outlined in the last issue of SLR but we are now at the stage where we can start making some meaningful comparisons as we see the results of the activity starting to appear in our Epos system. The fantastic news is that, in terms of the big picture, gum sales are up 15.24% by volume and 14% by value – in a single month. Sugar is up by 60.47% by volume and 64% by value! That’s great news in any category but in categories as traditionally strong as these, it’s nothing short of remarkable.