Guinness is celebrating the return of The Guinness Six Nations Championship with limited-edition packaging.
Available from now until the end of the tournament (19 March) whilst stocks last, the promotional new look is available across the off-trade in four-pack, eight-pack, 10-pack and 15-pack formats, with PMP options available.
Packs capture the brand’s association with the tournament and celebrate ‘fanticipation’ with ‘LET’S SETTLE THIS’ emblazoned across them.
John Burns, Head of Guinness GB said: “Guinness is strongly associated with the Guinness Six Nations, Women’s Six Nations and partnerships with the Home Unions, and has been for many years. We are always looking at ways to help our customers make the most of occasions and iconic sporting moments, so we are excited to roll out the limited-edition packaging; not only to offer existing Guinness consumers something special, but also to welcome new consumers to enjoy the famous stout.”
The limited-edition packaging follows a wave of innovation from the brand, including a new packaging design for Guinness Foreign Extra Stout and the return of Guinness 0.0.
