Guinness is extending its Brewers Project range with the launch of Guinness Rye Pale Ale, the latest beer from St. James’s Gate, Dublin.
Available in the off-trade from September, Rye Pale Ale brings the character of Guinness to the world of pale ale, boasting “a peppery bite and citrus and grapefruit notes, perfectly balanced with crystal malt to leave a toasted biscuit flavour”. It is the latest new beer to be developed at the Guinness experimental facility, the Open Gate Brewery.
Peter Simpson, lead Brewer from the Open Gate Brewery, said: “In December a few of us at The Open Gate Brewery got together and made a Rye Pale Ale as a Christmas gift for our friends and families. Everyone liked it so much we put it on tap at our Open Gate Brewery Bar where it’s been getting rave reviews. Now, we’re moving production to the big brew house and sharing it with everyone.”
Nick Curtis-Davis, The Head of Guinness Innovation for Europe, added: “With premium bottled ale booming, we’re looking forward to introducing a delicious new beer into the sector with the launch of Guinness Rye Pale Ale. We see this as a great opportunity to further open up the category to new consumers, whilst also providing the opportunity for retailers to tap into the 257 years of brewing heritage of the Guinness brand”.
The new addition is the fifth new beer release from The Brewers Project.
Guinness Rye Pale Ale is available in 500ml bottles from September 2016 with an rrp of £1.99 and will be sold in cases of eight.
