Guinness has launched a new digital-first promotional platform, Lovely Drops, giving over-18s the chance to win prizes including festival tickets and Guinness-branded merchandise every day until 1 August.
It’s not just shoppers who can win. To celebrate the Lovely Drops launch, Diageo is giving retailers the chance to win an in-store summer celebration. Two lucky winners will receive food, entertainment, decorations and branded merch to throw a summer street celebration for their communities. The prize also includes a full exterior makeover, featuring custom murals and Guinness branding brought to life by a local street artist.
To enter the draw, retailers simply need to sign up or log on to Diageo One and request the Guinness Summer All Year-Round POS before 5 August.
David Mills, Commercial Sales Manager at Diageo, commented: “This summer we are taking our ‘Lovely Drops’ campaign on the road and to the doorsteps of convenience retailers nationwide.
“We know that these stores, and the retailers who run them, are integral to their communities. So, we want to give back by transforming their store-fronts in time for summer to give them the opportunity to celebrate with their customers.
“We can’t wait to see how our retailers plan their celebrations and deliver stand-out experiences for their customers.”
