Guinness in can, on box

Drinking Guinness

Guinness has launched its first TV advert in Britain for Guinness Draught in a can in over a decade.

The new ad was created in response to increasing demand for Guinness Draught in a can and “celebrating the joys of Guinness at home”.

It forms part of a wider campaign, which also includes video-on-demand, out-of-home, social and radio activity.

The advert demonstrates how consumers can still enjoy a perfectly poured Guinness serve at home. Premiering with a substantial media investment for the month of December, the advert will be rolled out into the new year with refreshed messaging.

Neil Shah, Head of Guinness GB, said: “People love to savour delicious Guinness Draught and we wanted to remind people that they can enjoy the smooth and refreshing taste whether they choose to drink it in a pub or at home.

“The popularity of Guinness Draught Beer in a can has naturally increased in recent months, and we wanted to celebrate that despite Christmas being different this year, Guinness Draught doesn’t have to be.”

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.