With the launch of Guinness 0.0, Guinness has become the latest in a long line of beer brands to unveil an alcohol-free variant.
Unsurprisingly, Guinness 0.0 is said to “boast the same beautifully smooth taste, perfectly balanced flavour and unique dark colour of Guinness,” but without the alcohol. One would hope so, after four years of experimenting to get it right.
The absence of alcohol means a 440ml can contains only 70 calories.
Gráinne Wafer, Global Brand Director for Guinness, said: “The launch of Guinness 0.0 highlights our long-held commitment to innovation, experimentation, and bravery in brewing, harnessing the power of our brewers and our ingredients, to create an alcohol-free beer that is 100% Guinness but 0% alcohol.
“We know people want to be able to enjoy a Guinness when they choose not to drink alcohol without compromising on taste, and with Guinness 0.0 we believe they will be able to do exactly that.”
Guinness 0.0 will be available in a 440ml can 4-pack format from Waitrose and Morrison’s from 26 October, before rolling out to other retailers. If they’re allowed to open, it will be available in pubs from spring 2021.
Tennent’s recently launched its 0.0% ABV beer Tennent’s Zero into the convenience channel.
