Grolsch swings back onto shelves

Grolsch-swings-back-onto-shelves

Dutch lager brand Grolsch is returning to the UK after it disappeared from shelves at the end of 2019 when a 35-year manufacturing deal ended.

The beer has been given a complete overhaul, with an all-new 4% ABV brew coupled with a new brand identity and packaging.

It will be available to the off-trade from the end of October in 330ml crown cap bottles, 440ml cans (from March 2021) and the iconic 450ml ‘swing-top’ bottle– with a range of multipack formats. A 500ml can format specifically for the convenience channel will also roll out.

The relaunch will be supported by a multimillion pound marketing campaign throughout 2021, including national advertising,  point-of-sale materials, staff training, and in-store promotional activity.

Ahead of this, the campaign will run on social media from October 2020 and on video-on-demand, social and digital out-of-home from April 2021.

Tim Clay, Managing Director at brand owner Asahi UK, said: “Grolsch Premium Pilsner is back with a fresh brand identity and a brilliant, revitalised liquid, brewed at its iconic home in East Netherlands. The brand new packaging and in-store activations we’ve tailored for Grolsch’s return are just as exciting – highly distinctive and full of character. We’re delighted with the response and take-up from customers to date.”

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.