Green & Black’s is on TV for the first time to promote its new Velvet Edition range.
Set to the track ‘Ready or Not’ originally by The Delfonics and made famous by The Fugees, the cinematic advert sees wolves pursuing Red Riding Hood through a dark forest in what is ultimately revealed as a game of hide and seek. The ad concludes with Red Riding Hood counting as the wolves run off to hide.
Maximilian Adams, Senior Brand Manager for Green & Black’s said the brand wanted to inspire consumers to discover a new side to dark chocolate with the launch of Velvet Edition.
“Our campaign is centred around the ‘dark but different’ concept and aims to showcase that our new G&B Velvet edition is a smooth more accessible dark chocolate,” he added. “We’re very excited to see our first TVC going live.”
