As part of its year-long 200th anniversary celebrations, Cadbury has launched a new competition that gives retailers the chance to win £5,000 in cash.
The Great Retail Ideas Exchange invites retailers to share their ideas around retail success – big or small – with other store owners. To enter, retailers need to share an idea via the SnackDisplay.co.uk trade-focused advice and information site.
The ideas will be judged by a panel of industry experts and chaired by an independent judge, who together will select the winners. The total prize fund is £25,000. The best idea put forward will win the top prize of £5,000, while the 10 next best ideas will win £1,000 each. All other ideas will be entered into a final random prize draw, which will see 20 further prizes of £500 awarded.
To kick off the campaign, and to provide other retailers with inspiration, some leading retailers have already shared their thoughts:
- Avtar Sidhu: “Strategically merchandise your store to spread the hotspots around – milk, bread, our COOK concession, alcohol. People dwell at these places, so spread them out and get shoppers to walk the store, make the journey work. Understand that journey and how you can maximise that.”
- Nishi Patel: “Delist products a lot. Every two to three months, do a review of certain areas to make the space you have work better. If something doesn’t sell, get rid and put something that will sell in its place.”
- Suki Athwal: “Make sure you’re posting something on social media every day. You might not have time to do it every day, or they forget. We’re busy. When you do get five minutes, get it all scheduled for the week. It means your stuff is going out even when you’re not doing it at that moment.”
- Sue Nithyanandan: “We get a report periodically from Google, which tells us what people are looking for in relation to our store. This is invaluable – it allows us to make changes and work out what people are actually searching for, without them telling us.”
