Coca-Cola European Partners (CCEP) is supporting this year’s Great British Spring Clean (22 March to 23 April) as part of its long-term partnership with Keep Britain Tidy and is looking for retailers to do their bit too.
The Great British Spring Clean is one of the country’s largest initiatives that encourages people to join forces to tackle litter and help clean up their local areas. The 2018 campaign saw more than 370,000 people collect 650,000 bags of rubbish across Great Britain, which equated to 5,621 tonnes of litter removed from the environment. The ambition this year is to inspire more than half a million people to take part.
Retailers who would like to get involved can download a free ‘CCEP Guide to Hosting a Community Clean-Up’ on the sustainability section of cokecustomerhub.co.uk as well as an editable promotional poster that retailers can put up in store. CCEP will also be providing a limited number of free Community Clean Up Starter Kits which include litter pickers, gloves and high-vis vests, to help retailers organise their events. Those who share their experiences once completed will be in with the chance of winning £1,000 for a local charity or cause of their choice.
The support forms part of Coke’s wider sustainability strategy, This is Forward, which includes an ambition of recovering all of its packaging, so that more can be recycled and none ends up as litter.
Gary Black, Sales Director for Wholesale and Convenience at CCEP, said: “The Great British Spring Clean presents a real opportunity for retailers to engage with people in their local areas. We know that many convenience retailers are hubs of their communities and have a unique relationship with their customers. Hosting a Community Clean-up event during the Great British Spring Clean provides an opportunity for retailers to get involved in a good cause whilst also building relationships with people in their local communities, many of whom will be shoppers in their stores.”
