Healthy snack brand graze has teamed up with the University of Glasgow to launch #KnowAddedSugar, an educational campaign which aims to grow awareness of the amount of sugar added to snacks and help shoppers to make more informed, healthier choices.
The campaign focuses on a #KnowAddedSugar Index, hosted on the graze website. The scientifically verified digital resource reveals the estimated added sugar content contained within many of the UK’s most popular snacks, including graze’s. It will be supported with in-store, digital and PR activities.
For retailers, graze has launched ‘Choose Less Sugar’ messaging across shopper marketing materials. These will be displayed in-store and online across retail partner channels and are designed to support shoppers who are looking for snacks that are lower in sugar. Additional educational materials and information also feature on the graze website and across its social channels.
Research by graze has revealed that fewer than 3% of British adults know the recommended daily limit (RDL) for total and added sugar consumption and over half are unaware of how much sugar they eat in a day. As a result, British adults are consuming double the RDL of added sugar.
“There is an added sugar crisis in the UK right now and we must do more to address it,” said Joanna Allen, CEO of graze.
“Whilst we’re focusing on how we can continue to help shoppers in leading healthier and more balanced lives, we can’t do it alone. We need support from retail partners to help drive change in-store. As part of this campaign, we are supplying retailers with ‘Choose Less Sugar’ point of sale which they can proudly display in-store and online, encouraging shoppers to make healthier choices. Together, we believe we can make a difference.”
