Chicken-on-a-stick snack brand Grabits has launched its first website to “help retailers maximise sales and introduce consumers to the versatility and health benefits the product has to offer”.
The site hosts a range of content featuring the low-fat product including serving suggestions and nutritional advice for all of the brand’s target audiences: mums and families, fitness buffs, on-the-go snackers and slimmers.
David Heys, Marketing Manager for Grabits said: “The focus of our marketing strategy this year is all about digital so the new website comes hand-in-hand with the launch of Grabits onto three social platforms: Twitter, Facebook and Instagram. This offers us further scope to engage with our target audiences in their preferred setting, to inform them about the product and drive customers in store to purchase.
Grabits is available via the wholesale channel in three varieties: Original, Chinese and Nice & Spicy.
