Fruittella has added a new grab & go sachet option to its range of less sugar and sugarfree products.
The new single-offering sachets (RSP 60p), which contain 99 calories per pack, fit in with the NHS Change4Life snack recommendation.
Available now in two of Fruittella’s best-selling flavours – Strawberry and Summer Fruits – each sachet holds seven chews, containing 30% less sugar and even more fruit juice per portion.
Matthew Navier, Fruittella Brand Manager, said the new sachets are a “must-stock” for retailers.
“They present an easy choice for shoppers looking to indulge their snack habit whilst keeping their calorie intake down,” he added.
“With each pack being under 100 calories, they are also compliant with Public Health England guidelines, which are top of mind with each addition to our sugarfree and reduced sugar range.”