The UK Vaping Industry Association (UKVIA) has called on the Scottish government to go back to the drawing board with its proposal to tighten advertising restrictions on vaping.
The call comes following the recent publication of the outcomes of the government’s consultation on the idea of tightening rules on the advertising and promotion of vaping products.
The feedback from the consultation, which involved the input of individuals, local authorities, public health organisations and the vaping community, clearly shows that there is no majority of support for the recommendations put forward by the government, instead dividing opinions and leaving more questions than answers on the future of vaping regulations.
John Dunne, Director General of the UKVIA, said: “Following the feedback, we hope that the Scottish Government sees sense and goes back to the drawing board on their proposals, listens to the experts and speaks to the millions of adults no longer smoking. Only by working with others, following the evidence and listening to people’s testimonies can we succeed in the goal of tobacco harm reduction.”
He added: “The UKVIA is committed and ready to ensure that the sector is leading the charge, championing best practice and safeguarding future generations. As ever, as an association and industry we stand ready and willing to ensure that fair and proportionate regulations are in place. Regulations that protect consumers, whilst allowing the vaping industry to continue to support adult smokers in their smoke-free journeys.”
