Gordon’s has added a new ready-to-drink (RTD) to its growing portfolio, Gordon’s Premium Pink Gin and Lemonade (5% ABV).
Available in a 250ml format with a £2.19 RSP, the RTD launches in Tesco and Waitrose this October, before a wider roll-out early next year.
It combines the balanced berry fruitiness of Gordon’s Premium Pink Distilled Gin with lemonade and is aimed at shoppers who prefer a sweeter taste profile.
The new launch is available as a single slimline can with vibrant pink packaging for strong on-shelf appeal. Diageo advised retailers to site it alongside Gordon’s Premium Pink & Tonic and other Gordon’s RTDs in-store.
Jessica Lace, Head of Gordon’s, Diageo GB said: “Following the success of Gordon’s Premium Pink and knowing the huge opportunity within the RTD category, we were keen to replicate the popular Gordon’s Premium Pink & lemonade in an accessible format for more consumers to enjoy.
“The launch of Gordon’s Premium Pink Gin and Lemonade ready-to-drink RTD does exactly that and places the brand at the forefront of emerging trends. We’re excited to be offering the high-quality, vibrant liquid in a convenient format that shoppers can enjoy and that retailers can capitalise on.”
