Gordon’s has launched a new TV advert which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%.
‘Mix It Up’ is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. It comes with 36% of drinkers currently pacing their consumption with soft drinks and 49% of alcohol-free occasions also featuring alcohol.
The new advert shows a group of friends on a night out. As the friends start drinking Gordon’s & Tonic, the screen splits in two to show how they choose to pace their night by switching between Gordon’s Pink and Gordon’s Pink 0.0%.
The ad, which runs across video on demand, is supported by digital and social media activities, including content featuring the brand’s long-term partner Maya Jama.
Tayara Sousa Linke, Global Head of Marketing at Gordon’s, said: “When creating this campaign, we wanted to demonstrate that moderation didn’t have to be a binary decision between having something alcoholic or alcohol free.
“We know that this perceived choice impacts people’s decision to moderate, so, through Mix It Up, we wanted to highlight that it is possible to seamlessly switch between the two and enjoy the same great taste of Gordon’s Pink whilst moderating with Gordon’s Pink Alcohol Free.”
