Gordon’s has launched new campaign that builds on the brand’s British heritage and reputation by positioning it as “the definitive gin for casual get-togethers at home”.
The campaign is spearheaded by a new short film, ‘Many Evenings In,’ that takes the audience on a journey through the many social moments that modern life presents, from a catch-up in the kitchen to a house party and a long-overdue dinner with friends. The film ends with a voiceover, “There’s only one Gordon’s.”
The activity marks the biggest shift in Gordon’s marketing since the brand relaunched in 2016 with its ‘Shall We?’ campaign and represents a move towards showing people enjoying the product in real-life situations.
Tayara SousaLinke, Global Head of Marketing, Gordon’s, commented: “With the vast selection of gins on the market and the era of premiumisation we find ourselves in, consumers have more choice than ever before. To reignite pride for the brand, this campaign aims to shine a spotlight on its heritage and frame Gordon’s as the modern classic. Ultimately, our aim is to demonstrate that when it comes to gin, there’s only one Gordon’s.”
The new global campaign appears in the UK on TV, video on demand, social and digital in GB. It will roll out to other countries including Germany, Ireland and Australia throughout 2024.
