Goodfella’s has unveiled a new marketing campaign, which forms part of a wider brand refresh.
The campaign reveals what happens when a single bite of a Goodfella’s pizza proves so delicious that the consumer instinctively shouts “Goooood!” This sets off a chain reaction, rippling across the country before igniting an interplanetary, multidimensional celebration of the brand.
This somewhat far-fetched message will be spread via TV, video on demand, out-of-home advertising, Twitch, radio, PR, social media and gaming. And that’s just in this dimension.
The brand refresh focuses on togetherness, family, and the joy of midweek meals – establishing a modern reincarnation of the Italian-American family ethos at the heart of the brand. It replaces the ‘Made with Respect’ platform introduced in 2019.
The new campaign and brand identity follow the rollout of a new logo and new packaging last October, and come with volume sales of frozen pizza up 2% year-on-year in 2024.
