belVita Breakfast has aired two new 10 second TV ads, to mark the launch of its new Good Mornings marketing campaign.
The campaign aims to “encourage consumers to enjoy the power of a good morning, which starts at breakfast”.
Good Mornings also comprises of a documentary-style video, specifically developed for digital activation and a 2,000-person social experiment.
Targeted at 25-44 year-olds, the £4m campaign explores the impact of eating breakfast on mornings and aims to demonstrate “just how contagious good mornings can be”.
Daniel Kessler, senior brand manager for belVita Breakfast at Mondelez, commented: “This exciting campaign is the perfect demonstration of our brand belief – good mornings can set you up for the whole day and start at breakfast!
“The campaign reflects the positivity associated with the brand. Additionally, the 360 approach ensure we’re efficiently targeting our consumer audience by the media channels most relevant to them.”
