Golden Wonder is celebrating the release of the new Transformers One movie by giving shoppers the chance to win a family trip to Orlando plus free theme park entry.
The promotion, running across five million packs of Golden Wonder Transform-A-Snack, also offers chances to win runner-up prizes including Transformers One merchandise and more.
The film hits the big screen on 11 October and tells the origin story of shapeshifting robots and sworn enemies Optimus Prime and Megatron. Who’d have guessed – as the movie reveals – that they were once best friends?
Special packs are available now and the promo runs until end of October.
The campaign will be supported on digital and social media channels and further boosted by a strong trade plan.
It follows last year’s partnership with Transformers: Rise of the Beasts movie.
Golden Wonder Marketing Director Matt Smith commented: “Generations have grown up making cars from tasty Transform-a-Snack and so teaming up again with the Transformers franchise is the perfect partnership. Transform-A-Snack is currently outperforming the market (+18% vs +7%) and we expect this promotion to continue this strong growth.”
