Golden Wonder’s latest on-pack promotion, ‘The Great Golden Wonder Takeaway Giveaway’, rolls out across over 25 million packs of crisps and snacks from 1 April to 31 July.
It gives consumers the chance to win up to a year’s worth (£780) of free takeaways courtesy of Deliveroo, with one winner picked every day during the promotional period.
The promo will feature on the best-selling packs from the Golden Wonder Crisps, Ringos, Transform A Snack and Saucers product ranges.
It is supported across TV, cinema, online and social media.
Matt Smith, Marketing Director at Golden Wonder, said: “Our customers absolutely loved our 2019 ‘I Wonder’ on-pack promotion. This year’s campaign is going to be even bigger and better!
“We are thrilled to be teaming up with Deliveroo to present this fantastic prize offer, in what is their first on-pack partnership with a snack brand.”