Golden Wonder has unveiled its latest new product, Golden Wonder Chippies.
Chippies is available now in 45g (RSP 69p) and 100g (RSP £1) bags in three flavours: Chip Shop Curry; Salt & Vinegar and Ready Salted.
The brand, which originated in Stockbridge 70 years ago, held the launch event in the town’s Scotmid store.
Commenting on Tuesday’s launch (September 12), Matt Smith, Marketing Director for Golden Wonder, said: “We are very excited to be officially launching Chippies at Golden Wonder’s birthplace today. Golden Wonder is a well-loved and iconic brand that started in Stockbridge 70 years ago and Chippies are the next chapter in our story. With their punchy, chip-shop inspired flavours, Chippies really deliver the fully-flavoured taste that Golden Wonder is famous for.”
Stephen Brown, Scotmid’s local Sourcing Manager, added: “Scotmid, like Golden Wonder, also started in Edinburgh before expanding further afield and it’s brilliant to be able to celebrate the brand’s heritage. Generations of Scots have grown up eating Golden Wonder crisps and it is a truly iconic brand.”
Smith concluded: “We have designed our packaging to evoke fond associations with the seaside and chip shops, with waves made up of swirling words representing Golden Wonder’s story, including ‘Stockbridge’, ‘William Alexander’ and ’70 years ago’. This packaging, which is being used nationwide, celebrates our Scottish roots.”
