Golden Wonder is celebrating its 75th birthday by bringing back Beef & Onion and Chip Shop Curry flavours in classic 1970s packs.
This follows a vote to discover consumers’ all-time favourite Golden Wonder varieties.
The brand’s flagship Cheese & Onion flavour, which launched in 1962, will also receive an old-school makeover.
All three heritage packs also feature an on-pack competition to win one of 75 experience vouchers. As part of the promotion, every entrant will receive 10% off at experiencedays.co.uk.
Matt Smith, Golden Wonder’s Marketing Director, commented: “On our 75th birthday, we wanted our devoted consumers to be part of the celebration by giving them just what they want – their favourite flavours in packs that bring back wonderful memories – as well as offering them the opportunity to create some new memories.”
The on-pack promotion is also running across Golden Wonder’s recently launched £1 crisps range.
Promotional packs are available now and the campaign is being pushed across social, digital and trade channels throughout 2022. Find out more.
Golden Wonder advised retailers to stock up now, so they don’t miss out on the party.
