Golden Virginia unveils 40g pouch

Imperial Brands has launched a new pouch size for its bestselling premium Golden Virginia Original hand-rolling tobacco.

The new 40g pouch, which has an RSP of £33.70, slots in between the established 30g and 50g sizes. Rolling papers are included with all pack sizes.

The move is a response to continued price inflation and cost-of-living pressures. It follows other 40g pouch size introductions across the market and is intended to strike a cost/value balance for consumers.