Imperial Tobacco is launching that both Golden Virginia Classic and GV Smooth 25g packs with quality cut-corner papers included. The RRP at launch will remain the same, ensuring current robust margins are maintained whilst providing further value for the roll-your-own consumer.
Imperial Tobacco’s Golden Virginia Senior Brand Manager Ryan Hopkins commented: “Our ongoing consumer research shows that 62% of RYO tobacco shoppers prefer their tobacco to come with papers so Golden Virginia and GV Smooth, the World’s number one RYO brand, combined with quality cut-corner papers really is the perfect combination.
“Golden Virginia Classic and GV Smooth will continue to be available with papers in Handy Pack and 50g pack sizes. With POR margins of between 10.9% and 11.9% retailers should ensure they offer the complete range to cater for all their RYO shoppers. This initiative will provide better value to new and existing consumers.”
