If you weren’t aware that JTI is marking the launch of its new Mayfair Gold Rolling Tobacco with a competition giving retailers a chance to win prizes including a gold-wrapped Mini, £100 gift cards, iPads, and headphones, then you are now.
Professional investigative journalist that he is, Under The Counter did a spot of due diligence on the competition. Actually, he just typed ‘Mayfair Gold’ into Google.
And the Auld Boy was surprised to learn that one of Scotland’s most popular cigarette and tobacco brands shares a name with Canada’s first-ever carbon-neutral gold mine. Who’d have thunk it?
The mine is ostensibly in Ontario but, as the satellite photo reveals, it is actually just to the left of the middle of nowhere.
Anyway, UTC imagined that Canada’s first-ever carbon-neutral gold mine would probably be equally surprised to learn that it shares a name with one of Scotland’s favourite fag and baccy brands.
Or maybe not, the Auld Boy mused. Gold-wrapped motors and fancy tablets don’t come cheap. Is JTI bankrolling its competitions with the profits from some sustainable subterranean side-hustle?
