Fruit smoothie snack brand GoGo squeeZ has teamed up with Paddington bear for a new on-pack promotion that will go live in mid-August, just as the schools go back.
Promotional packs give shoppers the chance to win one of more than 1,000 Paddington prizes, including a two-night family adventure at Port Lympne Safari Park.
The promotion will be bolstered by “strong” marketing support, and brand owner Bel Group advised retailers to stock up on the Paddington packs to get their share of back-to-school sales.
Each GoGo squeeZ pouch provides one of your five a day, is made from 100% fruit with no added sugar, and is gluten free and a source of fibre with no artificial colours or preservatives.