KP Nuts has launched two on-trend flavours, as well as a new on-the-go range.
Joining the core range are new variants Salted Caramel and Smokehouse BBQ, both available in 225g packs.
The on-the-go range of nuts and energy mixes comprises: Original Salted Peanuts (50g); Dry Roasted Peanuts (50g); new Fruit & Nut Energy Mix (40g); and new Orange Nut Fudge Energy Mix (40g).
The new products are backed by a £3m marketing support campaign comprising TV, digital and social activity throughout June and July 2017. This brings the brand back to UK TV screens for the first time in 25 years.
Andy Riddle, Branded Sales Director for KP Snacks, commented: “The new on-the-go range and the innovative new flavour range are born from extensive insight and research – with both scoring extremely positively for both concept and product within our target younger, female demographic.
“To make the most of this opportunity and drive category sales, we recommend that retailers stock a strong range of KP Nuts at multiple sites in-store.”
The KP Nuts on-the-go range rolls out to retailers nationwide from June 1 at an RSP of 89p per pack. The following case sizes are available:
- Original Salted Peanuts 16 x 50g
- Dry Roasted Peanuts 16 x 50g
- NEW Fruit & Nut Energy Mix 16 x 40g
- NEW Orange Nut Fudge Energy Mix 16 x 40g
The KP Flavour Range (RSP £2.29) is also available from June 1. Case sizes are:
- Honey Roast Peanuts 14 x 225g
- Salt & Vinegar Peanuts 14 x 225g
- Spicy Chilli Peanuts 14 x 225g
- NEW Salted Caramel Peanuts 14 x 225g
- NEW Smokehouse BBQ Peanuts 14 x 225g
