As Phileas Fogg celebrates its 30th year, KP Snacks has created a new sharing range for the brand. KP Snacks claims this six-strong range to be its biggest ever launch.
The ‘Exciting Taste Experiences from Around the World’ range includes six products, such as Phileas Fogg Cool Sour Cream and Onion flavour Mexican Style Taco Rolls.
The full range includes:
- Mexican Style Taco Rolls – Cool Sour Cream and Onion (190g)
- American Style Bubble Chips – Louisiana Sweet and Smokey BBQ (150g)
- Indonesian Style Crackers – Aromatic Spice and Sweet Chili (100g)
- American Style Bubble Chips – Cheese and New York Deli Relish (150g)
- Mexican Style Taco Rolls Nacho Cheese and Jalapeño (190g)
- Italian Style Corn Chips – Pesto and Red Pepper (150g).
All variants have an rrp of £1.99 with price marked packs at £1 available at wholesalers. The launch is being supported with a £3.2m marketing investment, including TV, video-on-demand, 6-sheet outdoor advertising and a targeted digital and social media campaign that engages with consumers in an active and receptive environment.
