Global Brands has announced its purchase of the Hooch, Hooper’s, and Reef trademarks from Molson Coors.
The brands have been produced and distributed by Global since 2012.
Steve Perez, Chairman and Founder of Global Brands said the move gave the company the opportunity to invest further into the brands with the added security of owning the equity.
He added: “Hooch is a staple of the RTD category sold by major retailers, and is a popular, well-loved brand. This deal will reinforce Global Brands’ position as the leading independent producer of RTD brands in the UK.
“We have lots of ideas for innovation and look forward to sharing these with the trade and consumers shortly.”
The Global Brands portfolio also includes VK, Franklin & Sons, All Shook Up, Shake Baby Shake, Beviamo, Kick Energy, Lustre, and Amigos Tequila Beer.
Molson Coors said its Export and Licence team will continue to focus on “a select portfolio of key international brands” including Coors, Staropramen, Carling, Madri Excepcional and Blue Moon.
