Glen’s Vodka is giving shoppers the chance to be paid like an SPFL professional footballer with the launch of a new on-pack promotion, ‘Paid Like A Pro’.
Sporting the tagline ‘You don’t have to play like a pro, to get paid like a pro’, the promotion gives shoppers the chance to win a SPFL Premiership footballer’s monthly wage, alongside exclusive SPFL prizes.
Promotional bottles of Glen’s Original Vodka and Glen’s Platinum 70cl and 1-litre bottles feature a unique QR code that consumers can scan to be taken to a microsite, where they’ll be invited to ‘take a chance’ in a series of spot the ball challenges. Between instant wins and big prize draws, over 250 prizes are expected to be won throughout the promotion, which runs until the end of March.
The promo is supported by a £900,000 marketing campaign that includes out-of-home, pitch-side and digital advertising.
Glen’s brand owner, the Loch Lomond Group, is Official Spirit Partner of the SPFL.
Its CEO, Colin Matthews, commented: “Footballers often appear to live in a different world – an aspirational world – which we’re lucky to be a small part of due to our relationship with the SPFL. But the magic of the Scottish game lies in its range – from the life of the Premiership stars, to the tough but rewarding ‘play before pay’ routine of the lower leagues. Either way, all football fans would love to live the dream.
“The ‘Paid Like a Pro’ campaign recognises the breadth of the game and gives a cheeky nod to the vast difference between the pay packet from top league clubs and the smallest clubs in the most remote areas of Scotland, rewarding consumers with a taste of the footballer lifestyle with cash prizes at either end of the scale. The game of chance will have people calling into shops throughout the season.”
