Glen’s Platinum Vodka is investing over £1.5 million annually in an extensive new UK-wide promotional campaign that will focus heavily on outdoor advertising.
The campaign will feature on Forrest Media’s out-of-home estate which includes digital screens in UK cities such as Glasgow, Edinburgh, Manchester and Newcastle. It will also include national print and broadcast media.
The new promotional activity follows a successful trial in the Glasgow area. It is the first nationwide campaign since Glen’s Platinum Vodka was introduced three years ago, in response to a growing global demand for premium spirits.
Colin Matthews, Chief Executive of brand owner Loch Lomond Group, said: “The new campaign represents a major investment for Glen’s Platinum Vodka and is crucial to our plans to grow sales. The original Glen’s Vodka is the biggest-selling spirit in Scotland and the second-biggest selling spirit in the UK. With increased demand continuing for premium spirits, there is an opportunity to establish Glen’s Platinum as a market leader too.”
Marc Keenan, Managing Partner at Forrest Media, added: “We’re confident that the vibrant visuals delivered by our premium roadside screens and the prime sites on which they are located will help to raise the profile of the brand and assist the growth ambitions of the management team.”
