Whyte & Mackay has given its Glayva liqueur brand a makeover, with a new orange bottle closure and textured label.
The new label is also more descriptive than the previous black version. This follows market research which indicated that consumers loved the taste of Glayva and the bottle’s shape and design but were initially unsure of what was inside or what it would taste like.
The refreshed packaging is part of Glayva’s new marketing campaign, ‘Not Your Usual’, which is “a celebration of Glayva’s unique flavour” and includes serve suggestions and cocktails.
