Coca-Cola European Partners (CCEP) has launched three new Glacéau smartwater sparkling flavoured variants with zero sugar, zero calories, and all natural flavours.
Berry & Kiwi, Lemon and Green Apple flavours join the portfolio, and are available now in a 600ml PET bottle format.
The launch is supported by an ongoing £5.4m nationwide smartwater marketing campaign which includes advertising, PR, sampling and in-store POS materials.
Simon Harrison, Operational Marketing Director, GB, Coca-Cola European Partners, said: “Smartwater already has a proven track record of disrupting the instant consumption water sector. Its success puts the brand in a good position to unlock opportunities in the sparkling flavoured sector, bringing in younger shoppers and offering great tasting refreshing drinks for the summer months and beyond.
“The new flavours form part of CCEP’s continued focus on the innovation of low and zero sugar products to meet the demands of health-conscious consumers. The arrival of these new flavoured sparkling variants of smartwater demonstrates how we’re continuing to energise our portfolio of leading brands, offering more choice to consumers and helping to drive sales for our retail customers.”
