Ginsters launches microwaveable breakfast range

Ginsters bacon roll and breakfast wrap

Ginsters is expanding its portfolio with the launch of its first ever microwavable breakfast range. The initial two SKUs – Bacon Roll and Breakfast Wrap – will launch into convenience, impulse and forecourt channels on April 22nd.

The launch will be supported with in-store POS and merchandising to showcase the range. In addition, a social media campaign will attempt to encourage trial and awareness amongst consumers.

The Bacon Roll (rrp £2.49) comprises sweetcure smoke-flavoured bacon with tomato sauce in a soft English muffin while the Breakfast Wrap (£2.99) is soft tortilla filled with sausage pattie, egg omelette, cheese, bacon, hash brown and tomato sauce. Both come in microwaveable packaging for convenience.

Linda Evans, Sales & Marketing Director, sees the growing Breakfast sector as a huge profit opportunity for retailers to attract new customers and drive incremental sales. She commented: “The new Ginsters Breakfast range offers a quality “microwave eat hot” solution from a trusted brand, known for its quality, responsible sourcing and provenance.”

On driving sales Evans added: “To maximise profitability, the new Ginsters Breakfast range should be merchandised in the chilled fresh sandwich fixture, close to the in-store microwave with clear POS sited in front of the product. Offering the range as part of a meal deal with coffee – the key breakfast driver – will help drive up-weighted morning spend.”

 

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.