Ginsters returns to screens with a tale of Cornish comfort

Ginsters Cornish pasty

Ginsters has launched a new £1.3m campaign that aims to driving awareness and build an understanding of the brand’s provenance and quality credentials.

The campaign stars the brand’s flagship product, the Cornish Pasty, and seeks to drive home the importance of quality comfort food when you need it most, with an ad that summarises Ginsters’ brand identity and Cornish heritage.

Featuring the brand-new strapline, ‘Ginsters. From A Land Where Comfort Matters,’ the ad runs throughout June across the ITV network, Channel 4, Channel 5 and Sky.

Emma Stowers, Marketing Director at Ginsters, said: “We want to find new ways to reacquaint the nation with the Ginsters brand. What better way than through demonstrating the great taste and warm comforting hug that a Ginsters Cornish Pasty can provide?”

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.