Big changes are afoot at Warburtons as the bakery brand launches Giant Crumpets, which are almost twice the size of a standard crumpet but will still fit perfectly in the toaster.
Darren Littler, Innovation Director for Warburtons said: “As shoppers continue to face increasing time-pressures, we understand the need for quick and easy meal time solutions and we’ve answered this demand with our new first-to-market Giant Crumpets. With our standard crumpets firmly holding their place as a number one selling product nationwide, the best has just got bigger!”
Highlighting its commitment to growing the category, Warburtons has invested over £7m in a new crumpet plant at its Bolton Bakery, ensuring production can meet demand for both its new Giant Crumpets and standard sized crumpets.
Available in packs of two with an rrp of 69p, Giant Crumpets are a permanent addition to the Warburtons range.
The launch will be supported with a £25m integrated marketing campaign which will go live in November.
