A spooky new confectionery collection is making its way to retailers, with the launch of Perfetti Van Melle’s Halloween range.
New for 2016 is the Chupa Chups Spooky Pizza, a fresh take on the brand’s best-selling candy pizza. Covered in jelly snakes and spiders, the pizzas are priced at £5. Perfetti Van Melle is also offering retailers shelf-ready packaging and free standing display units to create theatre in-store.
The Chupa Chups Halloween bag is filled with 14 different lollipops, and comes in a spookily decorated orange packet. Meanwhile the Fruittella Spooky Family is the successor to last year’s Hotel Transylvania bag and offers three gruesome flavours: Blackcurrant & Strawberry, Cola & Lemon as well as Orange & Banana.
Mark Roberts, Trade Marketing Manager at Perfetti Van Melle, said: “Halloween represents a fantastic opportunity for retailers, and we’re doing everything we can to help them maximise shopper spend and bring seasonal products front of mind.
“We know 80% of confectionery choices are finalised in-store, so ensuring innovative and different confectionery such as our Chupa Chups Spooky Pizza are visible is key.”
