Rapid grocery delivery firm Getir is to trial stocking around 300 Co-op lines across ambient and fresh.
The trial starts today (26 October) in Co-op’s Battersea, Earls Court, Seven Sisters, Balham, Tottenham, and Bethnal Green stores in London and will expand to additional locations in the coming months.
Getir will be working with Nisa Retail, the wholesale division of The Co-op Group, who will be supplying its own brand products.
James Roberts, Head of Sales & Wholesale Corporate Development at Nisa Retail, said: “Getir is enabling us to reach more Co-op customers across London and the UK in record time is an exciting proposition for us.
“We’ve always prided ourselves on the excellent range of products we make available and so giving customers the best possible choices when it comes to groceries and combining that with the convenience of rapid home delivery was a natural fit.”
Kristof Van Beveren, Getir’s UK General Manager, added: “We’re committed not only to speed and convenience but to exploring new and innovative ways to serve customers looking for a broad selection of products and everyday groceries.
“These products represent the best of British farming, ethical trading as well as support Co-op’s charitable partnerships. We are excited to expand our product choices and look forward to adding brand new lines to our service that will meet the needs of our growing community.”