Genius Brewing has launched its second light craft beer to meet growing demand for healthier options. Gen!us India Pale Ale is a light, refreshing IPA with only 79 calories per can, and is also vegan certified.
Pale gold in colour and packing a hoppy punch, Gen!us IPA brings together Mosaic, Simcoe, and Citra hops for a balance of bitterness and grapefruit flavours. With 79 calories and 3% ABV, each can offers exactly one unit of alcohol and features industry-leading calorie, units, and nutrition labelling.
Jason Clarke, co-founder of Genius Brewing, said: “India Pale Ales are the classic craft beer but traditionally have high ABVs, around 5% to 7%, and a ton of calories – not remotely healthy! We wanted to offer IPA drinkers a lighter alternative which delivers that lovely citrus, hoppy flavour but with low calories and less alcohol.”
Gen!us IPA is available now in 330ml cans from geniusbrewing.com and Amazon, before rolling out to the UK on-trade and retail over the rest of 2022.
