Magners Irish Cider is celebrating the cider season with ‘Gardens. Best Served with Magners,’ a new campaign that seeks to capture the magic of gardens and the enjoyment of relaxing with an ice-cold glass of cider.
The seven-figure campaign includes out-of-home, digital and UK-wide radio advertising, as well as podcasting, on-trade and experiential activities.
It also includes the return of – and ticket giveaways for – Magners Secret Cider Garden gigs and a partnership with the UK’s biggest open air cinema tour, Adventure Cinema.
Iain Telford, Senior Brand Manager at Magners, commented: “Summer is synonymous with cider, and our new positioning and campaign celebrates this and the different forms this can take. Everyone loves a bit of outdoor space, and our campaign seeks to put Magners at the heart of this while also creating opportunities for our customers to engage people in their venues this summer.”
