Imperial Tobacco has revealed two new additions to its Player’s portfolio. From mid-April Player’s Smooth will be available in King Size and Super King Size 19s.
The Sub-Economy sector is expected to account for 7.67% of the entire cigarette market by the end of 2013, estimates Imperial Tobacco. The Sub-Economy cigarette price sector has grown by a third, year on year, and is the UK’s fastest growing price sector. According to IGD figures. Currently smooth variants represent 38% of the Sub-Economy sector.
Player’s Smooth comes in a new modern pack design to appeal to modern tobacco shoppers. With 60% of Sub-Economy shoppers choosing the value that 19 pack formats provide, Player’s Smooth King Size and Super King Size 19’s offer the same high quality and value for money for which Player’s is renowned.
Amy Kiss, Head of Consumer Marketing at Imperial Tobacco, commented: “Imperial Tobacco carries out continual and extensive consumer research to ensure our category-leading portfolio reflects the evolving preferences of UK adult smokers. Value-seeking is, and has for some time been, the dominant trend in the tobacco category. 75% of independent tobacco retailers are already stocking Player’s*** and new Player’s Smooth will offer valuable profit opportunities for retailers.”
