Galloway gives away 100 prizes over 100 days

Galloway cheese

Lactalis McLelland has launched a new Galloway Cheese on-pack promotion giving consumers in Scotland the chance to win a prize a day for 100 days.

The daily prize draw runs until July 18 and is supported by a bespoke digital and out-of-home campaign. Prizes on offer include toastie makers and a 4K TV.

Promotional packs roll out this month (April) across four Galloway SKUs – Medium Cheddar Block (350g), Mature Cheddar Block (350g), Sliced Cheddar (200g) and Grated Cheddar (200g).

The competition can be entered online by submitting a unique 12-digit on-pack code.

Mike Chatters, Sales Director for Lactalis McLelland, said: “We wanted to offer consumers multiple chances to win prizes and are confident the promotion will be a hit with shoppers, whilst driving sales for retailers.”

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.