Chocolate brand Galaxy has kicked off the third year of its global ‘Your Pleasure Has Promise’ campaign with a donation of £150,000 to the Young Women’s Trust, which brings the three-year donation total to £350,000.
What’s more, every purchase of a promotional Galaxy bar in Co-op stores nationwide will trigger an additional donation to the Young Women’s Trust, supporting the ambition to raise an extra 10% on top of the initial donation.
The campaign, which will roll out from now until April 25, is part of Galaxy’s commitment to helping one million people across the globe, including women, their families and their communities, thrive by 2030.
To drive consumer engagement, in-store POS, such as aisle fins and shippers, will be combined with digital and out-of-home promotional materials to ensure shoppers are seeing the campaign at a range of touchpoints. The final step is a limited-edition pack that promotes the partnership with Young Women’s Trust and includes a QR code to encourage shoppers to learn more about the campaign.
