As the Scottish Government reinforces its desire for manufacturers to play a role in its Supporting Healthy Choices framework, Mars has announced the launch of a new small 23g Galaxy bar. The so-called ‘little treat’ will be in store from September with an rrp of 35p.
Mars says that that launch comes as consumers are increasingly looking for value for money, and with treating continuing its strong growth and the small singles market rising by 11% , Galaxy little treat will fill a growing gap in the market.
To support the launch of this new format, Mars will be providing retailers with POS materials, pop up units, posters and ‘wobblers’. Galaxy little treat also comes in a show box header and case trays, which are ideal for impulsive sales at till points.
Tony Lorman, Retail Excellence Director, Mars commented: “We are delighted to announce the launch of Galaxy little treat, extending the range of one of our best-loved brands and giving consumers more choice for an affordable self-indulgence. We know 61% of consumers treat themselves, even when budgets are tight, so this format it perfectly placed to fill the gap in the market.”
