Funkin is expanding its range to six flavours while also giving its premium cocktail shakers a facelift.
Piña Colada is set to launch this month, while Espresso Martini and Bramble will both follow later in the year. They will join existing variants Mojito, Passion Fruit Martini and Strawberry Daiquiri.
The new-look shakers are silver with bright, bold colours differentiating each flavour. Prominent on-pack instructions clearly communicate how the product should be used. The shape of the pack is unchanged; the three-piece shaker has a measuring cap and measure line for pouring the correct amount of spirit and a strainer. Consumers simply need to add spirit and ice then shake.
The updated shakers are supported by nationwide sampling activity coupled with a social media campaign to drive trial and awareness.
Available in 4x400ml cases with an RSP of £4, each shaker has an 11-month ambient shelf life and makes four cocktail serves.
Funkin estimates that there is an opportunity to sell 604 million cocktails each year in the off-trade, the equivalent to 1.8 million 9-litre cases of spirits.
Funkin Managing Director, Andrew King, says: “Funkin’s cocktail shakers have a premium design with strong shelf presence that effectively reflects the quality of the product. The additional cocktail serves provide our customers with a point of difference in the spirits aisle just in time for summer, a key sales period for retailers, which will help grow the overall cocktail category.”
