Funkin Cocktails has added a new nitrogen-infused Blue Raspberry Martini flavour to its RTD range.
Available now in Tesco, Blue Raspberry Martini Can (5% ABV, 200ml, RSP £2.20) will roll out further over the coming weeks in £2.19 price-marked packs.
Combining vodka with a sweet blue raspberry taste, the new canned cocktail aims to leverage the success of Funkin’s existing Nitro Can offering by tapping into emerging trends and the surging appeal of blue raspberry amongst Gen Z consumers.
The launch will be supported by the brand’s biggest ever new product launch advertising campaign.
Ben Anderson, Funkin’s Marketing Director, commented: “Having mastered the classics and ventured into alcohol-free territory, we’re now unleashing a bold blast from the past that embodies our dedication and industry know-how, opening up exciting opportunities for retailers to tap into the ever-evolving Gen-Z trends by serving up a nostalgic journey with a modern twist.”
