Universities are vibrant hubs of young shoppers that tend to focus on food-to-go and healthier trends.
Students flocking back to university present a good opportunity for retailers to boost sales in the early autumn period, just after summer has gone and right before the Halloween season.
Lunchtime trends and food-to-go ranges can come in handy for shoppers looking for a pick-me-up between inductions, new lessons and “back to routine” occasions.
Healthy snacking
Health remains a top priority for consumers, especially younger shoppers. “Bold and spicy flavours are popular among the younger demographic, so retailers should cater to university students by stocking punchy and permissible products. Launched earlier this year, popchips Hot & Spicy brings a kick to the healthier snacking segment,” Matt Collins, Trading Director at KP Snacks, says.
“Nuts also offer a tasty and nutritious option for university students snacking on the go or looking to enjoy healthier treats during nights spent in.”
Food-to-go boost
More than half of shoppers (53%) look for meal deals when buying food-to-go, according to IGD, making the lunchtime occasion a big opportunity for retailers nearby universities and student accommodations.
To make the most of this occasion, KP Snacks has recently launched McCoy’s Epic Eats, a brand-new product range featuring Nacho Cheese and Spicy Salsa flavours, available in a 45g Grab Bag format and £1.25 PMP.
Meanwhlie, Golden Wonder has also launched its crisps in a £1 PMP range that includes Cheese & Onion, Spring Onion, Salt & Vinegar, and Chip Shop Curry flavours. “Having spoken to retailers and consumers, the importance of sticking to the £1 price point comes through loud and clear,” Matt Smith, Marketing Director for brand owner Tayto, says. “Instead of raising the headline price of our £1 PMPs, we’re sticking with £1 – demonstrating Golden Wonder’s commitment to making great-tasting snacks, with great consumer value, whilst also delivering strong retailer margins.”
