Fruittella drops first hard-boiled sweet onto market

Fruittella Fruit Drops

Fruittella has extended its range of less sugar and sugar-free products with the launch of its first-ever hard-boiled sweet, Fruittella Fruit Drops.

The new product is made with fruit juice, is sugar-free and contains added vitamin C. It is available now in Citrus and Red Berry mixes in cases of 20 at an RSP of £1 per flip-top pack.

A summertime £2m media campaign will support the launch.

“We are continuing to invest and evolve the brand with all-new Fruittella Fruit Drops,” said Matthew Navier, Fruittella Brand Manager.

“Stocking a range of sugar free and less sugar confectionery options is proven to drive incremental sales for retailers, in fact, +73% on average, so it’s a no-brainer.”

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.