Fruittella is expanding into the jellies market with some interactive NPD in the shape of Fruittella Curiosities.
Themed packs let shoppers explore one of two far-flung worlds: ‘By the Sea’ and ‘In the Snow’.
Available now in 110g packs with a £1.50 RSP, the HFSS-compliant jellies are made with 30% reduced sugar, real fruit juice, and natural colourings and flavours. ‘By the Sea’ features soft fish, starfish and crab shapes in lemon, orange and strawberry flavours. ‘In the Snow’ contains a mixture of penguins, polar bears and walruses that taste of blackberry, raspberry and strawberry.
On the back, packs offer fun animal facts and a QR code that takes the user to a microsite where they can learn more about the theme and create their own AR creature.
The launch will be supported by social media, influencer and sampling activities.
Lauren Potter, Senior Brand Manager at Fruittella, said: “This expansion of the beloved Fruittella portfolio caters to parents with 4–12-year-olds who are searching for an all-natural treat for the family with an added interactive twist.
“‘By The Sea’ and ‘In the Snow’ are only the beginning of a multiverse of fun from Fruittella Curiosities, so watch this space for more wild and wonderful flights of delicious fancy launching soon!”
